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Vol. I · No. 37 Texas Edition
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Online Marketing

Google's Gary Illyes: AI Made Bot Impersonation Worse

By barry@rustybrick.com (Barry Schwartz) 4 views 0 comments
Google's Gary Illyes: AI Made Bot Impersonation Worse
Image: Search Engine Roundtable

Gary Illyes from Google was recently interviewed by Aneta Samkoff, host of the Odys Podcast. The topic was all about bots and crawlers and they covered a lot of ground. Gary said bot impersonation is more of a problem now because of AI. Bot impersonation is when rogue bots pretend to be someone they are not, like pretending to be Googlebot.

Search Engine Roundtable Original story · www.seroundtable.com
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