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Vol. I · No. 39 Texas Edition
Saturday, Nov 7
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Luxury’s Growth Problem: Can Rarity and Sustainability Restore Its Appeal?

By Stéphane JG Girod 7 min read 5 views 0 comments
Luxury’s Growth Problem: Can Rarity and Sustainability Restore Its Appeal?
Image: Observer

After decades of expansion and steep price increases, luxury faces a crisis of perceived value. Rebuilding its appeal will require more than marketing, argues IMD’s Stéphane JG Girod, brands must make scarcity meaningful and sustainability central to how they design, produce and sell.

Observer Original story · observer.com
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