Tech

Starbucks Turned This 20-Year-Old Product Into A $1 Billion Business By Taking a Page Out of Its Competitors’ Books

Inc.com By Annabel Burba Oct 30, 2026 · 2:02 PM 3 views 0 comments

Coffee chain challenger brands have won market share by going all in on personalization. Starbucks is clearly taking notes.

Inc.com Original story · www.inc.com

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