Xbox Manager: AI Already Being Used In Xbox Game Development - And Throughout the Game Industry

Should generative AI be used for videogame development? Brandon Stirrup, a strategy manager at Xbox, claims Xbox is already using AI, reports Engadget. And he also says that those who say they aren't are merely "pretending."

Stirrup deactivated his social media account shortly after (though his posts have been archived elsewhere), igniting conversations about what role generative AI actually has or should have in game development. In some ways, it would be unsurprising to learn that Xbox is using AI to the extent that Stirrup implies. Xbox recently announced the formation of Xbox Labs at least in part as a response to a rising trend of AI-coded game ports; the announcement heavily implied that the new team would use AI as well but didn't say it outright. Xbox owner Microsoft is also a major player in AI development... Developers including Capcom, Square Enix, Sega, Nexon and Activision have all either used AI in their games or pledged to do so. Fortnite developer Epic Games has been particularly up-front about its AI use, and CEO Tim Sweeney has aggressively promoted it on social media...