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Vol. I · No. 38 Texas Edition
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Online Marketing

AI maturity in marketing: What the research reveals

By HubSpot Staff 13 min read 2 views 0 comments
AI maturity in marketing: What the research reveals
Image: Hubspot

AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of AI in Marketing research. AI maturity measures how consistently a customer-facing team turns AI into measurable business outcomes, and it matters more than the number of tools or pilots you’ve launched.

Hubspot Original story · blog.hubspot.com
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