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Online Marketing

Google Favors High Ad Strength RSAs, But Lower-Rated Ads Convert Better via @sejournal, @gregjarboe

By Greg Jarboe 3 views 0 comments
Google Favors High Ad Strength RSAs, But Lower-Rated Ads Convert Better via @sejournal, @gregjarboe
Image: Search Engine Journal

Google serves higher-rated responsive search ads more often, yet Brad Geddes’ 5,900-account study finds they convert better only 45% of the time. Pinning explains why.

The post Google Favors High Ad Strength RSAs, But Lower-Rated Ads Convert Better appeared first on Search Engine Journal.

Search Engine Journal Original story · www.searchenginejournal.com
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