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Tech

Damian Lillard Put Product Credibility Ahead of Celebrity Hype. The Real Advantage Is What He Isn’t Selling

By Liyana Illyas 2 views 0 comments
Damian Lillard Put Product Credibility Ahead of Celebrity Hype. The Real Advantage Is What He Isn’t Selling
Image: Inc.com

The point guard’s product is used by athletes across the NBA. His unique approach may be part of the company’s appeal.

Inc.com Original story · www.inc.com
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