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Online Marketing

Server Side Google Tag Manager To See Full IP Addresses

By barry@rustybrick.com (Barry Schwartz) 1 views 0 comments
Server Side Google Tag Manager To See Full IP Addresses
Image: Search Engine Roundtable

Server-side Google Tag Manager will soon be able to process and see your visitors' full IP addresses. Google wrote, "Starting January 11, 2027, server-side Google Tag Manager (SGTM) will allow tags to process standard network signals like IP address to facilitate improvements to Ads measurement and personalization."

Search Engine Roundtable Original story · www.seroundtable.com
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