4 types of keywords in SEO (+ examples)
Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.
To improve visibility in AI answer engines, content and SEO marketers need to add AEO keywords gap analysis to their strategies. Traditional SEO keyword gaps show which terms a company isn’t ranking for versus the competition. An AEO keywords gap uses the same principle but with broader criteria, identifying the prompts and questions where a given brand is cited in AI search, but another isn’t.
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