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Instagram’s Betting Big on 90-Minute Videos to Beat YouTube. Will Users Actually Watch?

By Kamya Marwah 1 views 0 comments
Instagram’s Betting Big on 90-Minute Videos to Beat YouTube. Will Users Actually Watch?
Image: Inc.com

With its new ‘Features’ format, Meta is taking a direct shot at YouTube. But after years of conditioning users to scroll fast, can they change user habits?

Inc.com Original story · www.inc.com
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