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Tech

So Many CPG Startups Panic-Refresh Their Brands—Here’s Why You Should Wait

By James F. Richardson, PhD 0 views 0 comments
So Many CPG Startups Panic-Refresh Their Brands—Here’s Why You Should Wait
Image: Inc.com

When sales stall or logos feel stale, reactive redesigns are a tempting trap. Before you waste capital on a brand refresh, four essential steps successful CPG founders take first.

Inc.com Original story · www.inc.com
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