Jerry Jones' nephew debuts coffee shop in old New York Sub space by SMU

The iconic former New York Sub space across from Southern Methodist University is being amped up as a cool new off-campus hang: Rollin Joe's, an all-day, music-driven coffee and beverage shop, will open at 3411 Asbury St., Dallas, on Friday, November 6.

Guests can get an early taste of the concept during a special preview opening on Thursday, November 5, from 3-7 pm. Rollin Joe's will serve espresso drinks, matcha, smoothies, and teas to a new crop of undergrads who need caffeine.

Rollin Joe's comes from SMU alumnus (and Cowboys owner Jerry Jones' nephew) Jerry W. Mooty Jr. and hospitality veteran Kirk Thompson, who are transforming the longtime campus-area location into an all-day destination "pairing quality beverages with curated music, comfortable spaces and a community-focused atmosphere," a release says.

The location is notable for generations of SMU students and Park Cities residents who loved New York Sub, which had occupied the space since 1974, before closing earlier this year.

Rollin Joe's encompasses 1,373 square feet with seating for 45 to 50. Features include a covered patio, walk-up ordering, and a "Quick Sip" window for customers on the go.