Tech
Justin Timberlake and Jessica Biel Joined a Protein Soda Startup. Now Comes the Hard Part
The Hollywood couple will help shape Proda’s products and creative strategy as the young brand tries to take protein soda mainstream.
Roxberry is bringing a low-sugar soda made for kids to Walmart’s Modern Soda aisle. Its founders think changing attitudes toward soda could create an entirely new beverage category.
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