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Vol. I · No. 11 Texas Edition
Saturday, Oct 10
Xultr
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Jake Plummer Says Customers Don’t Understand Mushrooms. He’s Trying to Change That.

Inc.com By Inc. Video 1 views 0 comments
Jake Plummer Says Customers Don’t Understand Mushrooms. He’s Trying to Change That.
Image: Inc.com

After his NFL career, Plummer co-founded Umbo around functional mushrooms. Now he says the company’s biggest hurdle is educating customers who still hear “mushrooms” and think psychedelics.

Inc.com Original story · www.inc.com
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