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From Kickoff To First Concept: How To Turn Brand Strategy Into Visual Direction

By hello@smashingmagazine.com (Anastasia Sycheva) 12 min read 1 views 0 comments
From Kickoff To First Concept: How To Turn Brand Strategy Into Visual Direction
Image: Smashing Magazine

The strongest visual concepts don’t start in Figma. They start with the right questions. Explore the pre-concept phase of brand identity design, where teams research brand context, uncover hidden assumptions with stakeholders, and turn shared direction into a visual foundation before a single concept is created.

Smashing Magazine Original story · smashingmagazine.com
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