Product marketing’s core job is positioning: Deciding how a product should be described, what category it competes in, and which differentiators matter most to buyers. The results are deployed through sales, content, and campaigns. But now there’s a channel that interprets and rebroadcasts your positioning at scale without asking permission: answer engines.
Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find…
ChatGPT is testing new labels on organic product results, including a green 'Best all-rounder' tag and grey labels for other criteria. The post ChatGPT tests new labels…
Digital marketing is one of the most process-intensive functions in marketing, and AI agents for digital marketing are changing how teams handle that load. Every…
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