Discovery+ has raised prices for new subscribers, increasing its ad-free plan from $10 to $12 per month and its ad-supported plan from $6 to $7. The hike comes shortly after Paramount Skydance acquired Warner Bros. Discovery. Ars Technica reports: The new prices take effect for new subscribers immediately. Current subscribers to the streaming service, which primarily features unscripted content, like reality shows and documentaries, will receive 30 days' notice before the new prices take effect, starting with bills issued as of November 12. [...] However, a Skydance spokesperson told Ars Technica that the pricing changes were in the works before Discovery+ knew about the merger's closing date and were not planned in anticipation of a merger.
The spokesperson said that Discovery+'s prices are regularly evaluated to ensure that they are in line with the content and experience that the service offers, and the new prices reflect that. Discovery+ has increased its prices three times since launching in 2012. Before today, the most recent price hike occurred in January 2025, when ad-based monthly subscriptions increased from $5 to $6, and ad-free plans went from $9 to $10.
The higher prices are said to be unrelated to the Skydance merger.
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