Finance

Lyft starts a business travel brand, escalating Uber rivalry

Business Insider By Alex Bitter Oct 15, 2026 · 10:31 AM 2 min read 5 views 0 comments

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Lyft starts Alcove, for business travel, integrating TBR Global Chauffeuring, as it competes with Uber's Elite in the lucrative travel sector.

Business Insider Original story · www.businessinsider.com

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