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Online Marketing

Microsoft Advertising Optimization Experiments Now Generally Available

Search Engine Roundtable By barry@rustybrick.com (Barry Schwartz) 4 views 0 comments
Microsoft Advertising Optimization Experiments Now Generally Available
Image: Search Engine Roundtable

Microsoft Advertising announced that optimization experiments is now generally available for Search, Shopping, Audience, and Performance Max campaigns. An Optimization experiment measures the impact of a campaign change through a controlled A/B test, Microsoft's help center explains.

Search Engine Roundtable Original story · www.seroundtable.com
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