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Kendall Jenner’s 818 Tequila Grew 73 Percent as Its Category Shrunk. Gen Z May Explain Why

Inc.com By Lucia Auerbach Oct 16, 2026 · 3:10 PM 3 views 0 comments

The brand’s success is challenging the narrative that Gen Z has lost interest in alcohol.

Inc.com Original story · www.inc.com

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