Breakfast Company from San Diego cracks open on Greenville Ave Dallas

Breakfast and brunch are so hot, and now there's a new player coming to town: Called Greenville Breakfast Company, it's a restaurant from San Diego-based Rise & Shine Hospitality Group, opening its very first Texas location in Dallas, at 5420 Ross Ave., in the space previously occupied by Toasted Coffee + Kitchen, which closed in November 2025.

According to a release, the restaurant is slated to open in December.

Breakfast Company was founded in 2019 and currently has three locations: two in San Diego (Gaslamp Breakfast Company and Mission Valley Breakfast Company) and one in Los Angeles (West Hollywood Breakfast Company). Greenville will be the fourth. Each location boasts the name of the area where it's open.

They're open for breakfast and brunch with dishes such as Chilaquiles Suizos, Sweet Chili Shrimp & Grits, Steak & Eggs, and California Breakfast Burrito.

There's a big commitment to waffles in a variety of flavors including S’mores, Orange Thyme, Mashed Potato, and Buttermilk Cornmeal. Other sweet treats include pancakes in flavors such as Banana Bread and Tiramisu; and French toast, also with flavors that include Churro, Peach Almond, and Crème Brûlée.