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Hillary Super and a $50 Million Bra: Can Victoria’s Secret Win Women Back?

Observer By Rachel Curry Oct 19, 2026 · 1:00 PM 6 min read 0 views 0 comments

Hillary Super and a $50 Million Bra: Can Victoria’s Secret Win Women Back? — Image: Observer

The Angels have been back since 2024, but Victoria’s Secret CEO Hillary Super is finding new ways to make them relevant. With a $50 million Fantasy Bra, a nationwide casting competition and improving sales, the lingerie giant is working to reclaim its cultural cachet without abandoning its renewed emphasis on inclusivity.

Observer Original story · observer.com

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