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Online Marketing

Google Hotel Ads Legacy Length Of Booking Bid Adjustment Doc

By barry@rustybrick.com (Barry Schwartz) 1 views 0 comments
Google Hotel Ads Legacy Length Of Booking Bid Adjustment Doc
Image: Search Engine Roundtable

The Google Ads team posted a new help document that talks about the length of booking bid adjustment in legacy Hotel campaigns versus Search campaigns for travel. Hotel campaigns multiply your base bid by the traveler's itinerary length of stay (LoS) but Search campaigns for travel (SCT) don't.

Search Engine Roundtable Original story · www.seroundtable.com
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