Finance

Influencers have a baby boomer problem

Business Insider By Lara O'Reilly,Sydney Bradley Oct 21, 2026 · 6:45 AM 4 min read 9 views 0 comments

Influencers have a baby boomer problem — Image: Business Insider

Baby boomers are scrolling. But they're not always thrilled by influencers. Brands are left with a conundrum: How do we get boomers to trust creators?

Business Insider Original story · www.businessinsider.com

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