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Vol. I · No. 38 Texas Edition
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The Next Retail Frontier Is Culture, Not Just Commerce

By Liza Suloti 5 min read 4 views 0 comments
The Next Retail Frontier Is Culture, Not Just Commerce
Image: Observer

Attention is easy to borrow and harder to keep. As discovery moves beyond traditional retail and advertising, SHADOW’s Liza Suloti unpacks why consistency, cultural relevance and a recognizable point of view are essential to turning fleeting attention into lasting trust.

Observer Original story · observer.com
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