Finance

How a 24-year-old turned advice from rich people into a $37 million business

Business Insider By Lucia Moses Oct 23, 2026 · 6:45 AM 8 min read 3 views 0 comments

School of Hard Knocks cofounder James Dumoulin uses staged drama to hook viewers and sells consulting services and memberships.

Business Insider Original story · www.businessinsider.com

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