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Online Marketing

Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First

By Katie Morton 0 views 0 comments
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Image: Search Engine Journal

Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can't promise will win.

The post Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First appeared first on Search Engine Journal.

Search Engine Journal Original story · www.searchenginejournal.com
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