Finance

McDonald's surprise exit from the FIFA World Cup shows how big brands are rethinking sports sponsorships

Business Insider By Lara O'Reilly Oct 28, 2026 · 5:30 AM 4 min read 0 views 0 comments

McDonald's decision to leave FIFA shows how global brands are reassessing the cost, clutter and return on sport's biggest sponsorships.

Business Insider Original story · www.businessinsider.com

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