GA4 missed two-thirds of one retailer's holiday orders. What an audit of eight ecommerce brands found, and the check to run before peak season.
The post GA4 Missed 66% Of One Retailer’s Holiday Orders: Check Yours Before Peak Season appeared first on Search Engine Journal.
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Adobe forecasts AI-referred traffic to US retail sites will grow 130% this holiday season, but says the channel remains modest in overall volume. The post Adobe expects…
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