Finance

Abnormal AI's new CMO says 'safe is boring' and is ditching the B2B marketing playbook

Business Insider By Lara O'Reilly Nov 4, 2026 · 5:00 AM 3 min read 2 views 0 comments

Don Jeter plans to use unconventional marketing techniques to grab attention in the fiercely competitive and increasingly noisy AI market.

Business Insider Original story · www.businessinsider.com

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