![Obstacles in marketing automation and how to fix them [2026]](https://no-cache.hubspot.com/cta/default/53/475547db-03b5-4722-b941-be5dca650abf.png)
Most obstacles in marketing automation aren’t actually automation problems. 86.4% of marketing teams now use AI somewhere in their workflows. Yet, measuring ROI still tops the challenge list at 33%, according to HubSpot’s 2026 State of Marketing Report.
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