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Netflix Wants AI to Pick Your Next Show. The Discovery Gamble That Could Drive Customers Away

Inc.com By Robert Gillespie Nov 5, 2026 · 11:00 AM 0 views 0 comments

Netflix Wants AI to Pick Your Next Show. The Discovery Gamble That Could Drive Customers Away — Image: Inc.com

Netflix’s new AI Discover tool is a clever fix for decision fatigue—but its potential pitfalls hold a vital warning for marketing teams wasting AI budgets on content creation.

Inc.com Original story · www.inc.com

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