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Now the Multibillion-Dollar ‘Functional’ Industry Is All About Uppers—and Downers

Inc.com By Ali Donaldson 0 views 0 comments
Now the Multibillion-Dollar ‘Functional’ Industry Is All About Uppers—and Downers
Image: Inc.com

From ashwagandha calm drops to 120mg cold-brew tea cans, functional beverage brands are pitching to a bifurcated consumer base. Here is why positioning for specific need states is the new retail playbook.

Inc.com Original story · www.inc.com
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