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Vol. I · No. 37 Texas Edition
Thursday, Nov 5
Xultr
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Tech

Gen Z Renamed Diet Coke the ‘Fridge Cig’—Why Coca-Cola’s CEO Is Letting Them

Inc.com By Kamya Marwah 4 views 0 comments
Gen Z Renamed Diet Coke the ‘Fridge Cig’—Why Coca-Cola’s CEO Is Letting Them
Image: Inc.com

Diet Coke is having a cultural moment with younger consumers just as Coca-Cola’s North American volume stalls. The interesting part? The brand didn’t create it.

Inc.com Original story · www.inc.com
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