Finance

Coca-Cola's CEO doesn't like it when you call your Diet Coke a 'fridge cigarette'

Business Insider By Pete Syme Oct 29, 2026 · 11:59 AM 3 min read 4 views 0 comments

"We don't position Diet Coke in that way," Coca-Cola CEO Henrique Braun said when asked about people calling the soda a "fridge cigarette."

Business Insider Original story · www.businessinsider.com

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